The Marketing_Campaign_Details_Plus view provides an enriched and detailed representation of campaign metadata, serving as a foundational dataset for analysing and managing marketing campaigns. This view is designed to offer a structured, high-level summary of campaign attributes, ensuring clarity and consistency for reporting and decision-making.
Key Features:
- Unique Identification:
ObjectID: A unique identifier for each campaign.CampaignGuid: A globally unique identifier for cross-system reference.
- Campaign Metadata:
CampaignName: The name of the campaign for easy identification.ParentCampaign: Links to a parent campaign (if applicable) to capture campaign hierarchy.
- Timeline:
StartDate: The start date of the campaign.EndDate: The end date of the campaign, enabling duration-based analysis.
- Strategic Priorities:
Priority: The overarching priority of the campaign.SubPriority: A more detailed classification of the campaign’s focus or goals.
- Regional and Delivery Information:
RegionalTeamDelivery: The team responsible for delivering the campaign.Region: The geographical area or market associated with the campaign.
- Financial Context:
FinancialYear: Aligns the campaign with the organisation’s fiscal reporting periods.
Use Cases:
- Campaign Planning and Tracking: Understand the strategic and operational context of campaigns to align with organisational objectives.
- Performance Analysis: Evaluate campaigns by region, priority, or financial year to optimise resource allocation.
- Hierarchical Insights: Leverage
ParentCampaignto assess the relationship between broader initiatives and specific sub-campaigns.
The Marketing_Campaign_Details_Plus view offers a solid foundation for deeper exploration and development, with the potential to incorporate additional metrics, dimensions, and performance indicators as the marketing strategy evolves.